Privacy Policy

Your privacy is paramount—understand exactly how we protect and use your health and personal information.

Last updated: October 26, 2023

Your Privacy, Our Priority

At Vibrant Zenith, we are committed to being a trustworthy, scientific wellness partner. We understand the sensitive nature of your health and personal data, which is why protecting your privacy is at the core of everything we do. This policy outlines our comprehensive approach to data protection, ensuring transparency and empowering you with control over your information.

  •  Comprehensive Data Protection: Measures exceeding industry standards to safeguard your information.
  •  Transparent Practices: Clear explanations of data collection, usage, and sharing.
  •  User Control: You have the power to manage your data sharing and privacy settings.
  •  HIPAA-adjacent Protections: We apply rigorous standards similar to HIPAA for your health information, even though we are not a Covered Entity.

We encourage you to review this policy thoroughly. Should you have any questions or concerns, please do not hesitate to contact our Privacy Officer. We are dedicated to maintaining your trust as you navigate your wellness journey with Vibrant Zenith.

Information We Collect

To provide you with personalized and effective wellness services, Vibrant Zenith collects various types of information. We only collect what is necessary to deliver our services, enhance your experience, and comply with legal obligations.

This includes data like your name, email address, phone number, and physical address, primarily used for account creation, communication, and order fulfillment for subscription boxes or product suggestions. This information is essential for us to provide you access to our platform and stay connected regarding your programs.
Information directly related to your wellness journey, such as your responses to personalized health assessments, data from integrated wearable devices (with your explicit consent), progress tracking information, and goals set within the platform. This data is critical for delivering personalized recommendations and monitoring your progress within our programs.
We collect information about how you interact with our platform, including features used, pages visited, session duration, and frequency of use. This helps us understand user behavior to continuously improve our services and user experience. This data is typically anonymized or aggregated for analysis.
When you make a purchase, billing details such as credit card numbers or banking information are processed securely through trusted, third-party payment providers. Vibrant Zenith does not directly store your full payment card details on our servers, ensuring an additional layer of security.

You may also choose to provide additional health information voluntarily to enrich your personalized experience. We will always inform you when data collection is optional and explain the benefits of providing such information.

How We Use Your Information

Your data is utilized to deliver and enhance the exceptional wellness experience you expect from Vibrant Zenith. Every use case is designed with your well-being and platform improvement in mind.

  • Service Delivery & Personalization: To provide tailored health assessments, personalized program content, curated lifestyle product suggestions, and virtual coaching that aligns with your unique health profile and goals.
  • Communication: For account updates, program-specific information, important alerts, and to deliver our daily health blog and expert articles directly to you. We aim to keep you informed and engaged in your wellness journey.
  • Platform Improvement & Development: Analyzing aggregated usage data helps us understand how features are used, identify areas for enhancement, and develop new features that better serve your needs and optimize the overall user experience.
  • Analytics & Research: To conduct aggregate trend analysis, monitor the effectiveness of our content and programs, and perform internal research to advance wellness science. This data is always de-identified or aggregated to protect individual privacy.
  • Legal Compliance & Safety: To meet regulatory requirements, prevent fraudulent activity, and protect the safety and security of our users and services.

Information Sharing and Disclosure

Vibrant Zenith respects your privacy. We do not sell your personal data to marketers or unauthorized third parties. Information is only shared under specific, controlled circumstances as detailed below:

  • With Trusted Service Providers: We engage vetted third-party companies and individuals to facilitate our services (e.g., payment processing, email delivery, analytics, hosting). These providers have access to your information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
  • With Your Consent to Healthcare Providers: You have explicit control over sharing your health data. With your direct consent, you may choose to share specific health information from Vibrant Zenith with your personal healthcare team. This is entirely at your discretion and managed through your in-app privacy settings.
  • For Legal Requirements & Safety: We may disclose your information when required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency). This also includes protecting the rights, property, or safety of Vibrant Zenith, our users, or the public.
  • Business Transfers: In the event of a merger, acquisition, or asset sale, your personal data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.

We employ strict contractual agreements and data protection standards with all third parties to ensure your data remains secure and private.

How We Protect Your Information

Safeguarding your data is foundational to Vibrant Zenith's commitment to trust. We implement a multi-layered security framework, exceeding industry benchmarks, to protect your personal and health information.

  •  Technical Safeguards:
    • End-to-end encryption for data in transit and at rest.
    • Secure, regularly audited server infrastructure.
    • Robust access controls and authentication protocols.
    • Continuous security monitoring and vulnerability scanning.
  •  Administrative Measures:
    • Mandatory security and privacy training for all employees.
    • Strict access restrictions to sensitive data on a need-to-know basis.
    • Confidentiality agreements with all personnel and partners.
  •  Physical Security:
    • Secure data centers with controlled physical access.
    • Protection of equipment and infrastructure from unauthorized access.
  •  Incident Response Planning:
    • Defined breach detection and rapid notification procedures.
    • Comprehensive remediation processes to mitigate impact.
  •  Compliance & Best Practices:
    • Adherence to HIPAA-adjacent privacy protections for health data.
    • Regular internal and external security audits.
Digital lock icon over a secure network visualization
Our robust security protocols ensure your data is always protected.

Your Rights and Choices

Vibrant Zenith empowers you with control over your personal and health information. You have specific rights regarding your data:

Access & Data Portability Rights

You have the right to request access to the personal and health data we hold about you and to receive a copy of this information in a structured, commonly used, and machine-readable format. This allows you to easily transfer your data to another service provider if you choose. To request your data, please use our Data Access Request Form.

Correction Rights

We strive to keep your information accurate and up-to-date. If you believe any data we hold about you is incorrect or incomplete, you have the right to have it corrected. You can often update many details directly within your Vibrant Zenith account settings, or you may contact us for assistance.

Deletion Rights ('Right to Be Forgotten')

You may request the deletion of your personal data under certain circumstances (e.g., if the data is no longer necessary for the purposes for which it was collected). Please note that we may retain certain information when legally required or for legitimate business purposes (e.g., fraud prevention). To submit a deletion request, please use our Data Deletion Request Form.

Communication Preferences

You can manage your communication preferences, including opting out of marketing emails, at any time through your account settings or by using the 'unsubscribe' link in our emails. Please note that service-related communications (e.g., account updates, program notifications) are essential and cannot be opted out of.

Cookies and Tracking Technologies

Like many websites, Vibrant Zenith uses cookies and similar tracking technologies to enhance your experience, analyze site usage, and support our marketing efforts. Cookies are small data files placed on your device.

Types of Cookies We Use:

  •  Essential/Strictly Necessary Cookies: Required for the basic functionality of the platform, enabling core features like secure login and session management.
  •  Analytics/Performance Cookies: Help us understand how visitors interact with our website by collecting information anonymously. This statistical data helps us improve our platform and content.
  •  Preference/Functional Cookies: Remember your choices (like language or region) and personalize your user experience, making your return visits more convenient.

Managing Your Cookies:

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, please note that disabling essential cookies may impact the functionality and experience of Vibrant Zenith's services.

For more information on managing cookies, refer to your browser's help documentation:

Google Chrome Cookie Settings
Mozilla Firefox Cookie Settings
Apple Safari Cookie Settings

We do not use advertising or marketing cookies that would track your activity for personalized ads on other sites.

Privacy Questions and Concerns

Your trust is our highest priority.

If you have any questions about this Privacy Policy, our data practices, or wish to exercise any of your privacy rights, please do not hesitate to contact our dedicated Privacy Team.

Vibrant Zenith Privacy Officer
Email: [email protected]
Phone: (303) 720-6543
Address: 2847 Sunstone Way, Suite 300, Boulder, Colorado, 80301, United States

We aim to respond to all privacy-related inquiries and requests within 30 business days. We are committed to transparency and ensuring your peace of mind while using Vibrant Zenith's services.